HOW TO USE BING ADS EDITOR TO REVERT YOUR MISTAKES

ou just made all of these changes to your Bing Ads account using the Bing Ads Editor tool, but you noticed some major problems with what you did! You might of made a lot of bulk edits to your account, but now need to go back to the original file for your original campaign! You instantly cringe at the idea of having to go through a few (to a few thousand) changes in the campaign based on what you just did. Here is where Bing Ads Editor can help revert all of those changes back for you!

As a best practice tip, you should ALWAYS download an excel file of your campaign before you make any changes to your account in Bing Ads Editor. Even if it is to just make a few changes to your ad groups, you are better off having that file as a backup. Let’s look at an example of making a few keyword bid adjustments, but then realizing that we need to revert back the original bid. Maybe I don’t even remember what the original bid was, so this is where having that backup file becomes even more useful and clutch!

Here is the Example Problem

Let’s say that I made a lot of changes to my account in this tool, but realized that I made a mistake! For this example, I changed the bid of these three keywords that are highlighted below. This is just a small example, but let’s say I had an account with thousands of keywords that I did this too. Maybe the original bids were all different bids, so now I will need to figure out what was there before. I can use this tool in the same way if there was one change, or thousand of changes!

You can see the new bid reflected in my campaign in Bing Ads since I posted these changes from the tool.

Import that Hard Copy File

Within the tool, you will need to head to the import tab and choose From file to get this process started.

From here, I am brought to this screen below. Simply browse your computer to find where you put the original file.

Once the right file has been selected, you will need to head over to the next button to continue the process.

Data Check Review

With the file uploaded, Bing Ads Editor will show you what this file looks like. For this example, I want to highlight that I had a few keywords set to a bid of $3.00 before I made the changes, but after I went into Bing Ads Editor and made the first round of changes, I set the bids to $3.50. For this example, I can see that the original file had the bids set to $3.00. That is perfect because my goal is to go back to the $3.00 bid. Again, I know this is a small example, but the process works if I had three keywords or three thousand keywords.

If this all looks good to you, you just need to click on the next button. You will now have this excel file in your editor tool. However, we are not done here.

Post the Changes to Your Account!

Just because we have the original file in this tool, we have not posted the changes to Bing Ads yet. You will notice that these three keywords are in bold and they have a triangle next to them.  This simply means that these are changes that have not been posted yet to the PPC campaign. In fact, you can play around with the view section to see any changes from the last import. For this example, I just have three keywords from the original file that are different from the post changes that I made. This is good because I want to revert back to the old bids that I had before.

I agree with these changes, so I am going to hit the OK button.

Sync Changes Confirmed

Once all of the changes have been made, you will see a post completed box like this. From here, I can see in green what has been changed to my actual PPC campaign.

And just to check in my dashboard, I can see that in fact the changes have been reflected. As a note, you will need to refresh your page to see the new changes, but they are there!

Summary

The big takeaway from this experiment is to not panic if you make a mistake to your PPC account! The best way to use this tool is to ALWAYS download your entire campaign into an excel file simply as a backup. Even if it is a small change, you will want to make sure you always have a backup. With this backup, you can make simple changes (or complex changes) to your account by just re uploading the original file from before!

PPC TRACKING

Tracking your data in Bing Ads is crucial for a successful PPC campaign. Let’s learn how to add the custom tracking code to your site easily to gain the CPA and conversion data in your dashboard!

The Dashboard

Here we are on the Bing Ads dashboard. Notice the arrows that show the CPA (cost per acquisition) and Conversion. That is what we get once we add the custom tracking code to each page on your site per campaign.

The Campaign

For this example, let’s look at the Free SEO Report campaign. I am going to click on that campaign so I am only looking at data for that. Now I want to look at the top of my menu and look for tools.

Once we are there we want to go Campaign Analytics.

Campaign Analytics

Here we are on the campaign analytics section of Bing Ads.

As you can see I already have a goal that was created for the home page.  I had my landing page just be my homepage and I had a form that you could fill out on the home page. Then the next step was after someone filled out that form they would get to a unique thank you page. So essentially it is a 2 page step. Notice the picture below.

The first thing you need to do is name the goal. I simply just called it the Home Page Conversion. The next thing you need to do is create the Land step. That means where the user will land after clicking on your PPC Ad in Bing and Yahoo. I simply called this step Home. Now for my example that was it and the conversion step was the next step after landing on the page. If you have more than 2 steps you simply click on the add step box. You always start off aLand page and you can have as many steps as you want.

I did this as an example below. Essentially, it was a landing page visit, a prospect visit, and then a conversion visit. So in this example it would be someone landed on my home page. They clicked on the form and got to my contact page. Then after filling out their information the user is brought to my contact thank you page.

The Tracking Breakdown

So now that we created our funnel we are ready to generate our code. See the image below. All we need to do is click on this box.

Add the Code

So now we clicked on this box we have to add our codes. Our first code to add is to the Land page which for me is the home page.

Then we want to change the drop down to conversion and add the conversion tracking code to our thank you page.

Once the codes are put on the funnel pages you are all set! Don’t forget to also set up proper Bing PPC tracking for your ads to monitor the data in Google Analytics!

USE EMAIL MARKETING SERVICES?

HY USE EMAIL MARKETING SERVICES?

Running your own business is complicated when it comes to creating the right advertising campaign that gives you the best return on investment. Among the glut of marketing options, you should consider email marketing. It allows you to reach out to current and prospective customers and keep them updated on the latest deals and news about your company. Bulk email services have the benefit of being able to test customer retention and loyalty with intensive reporting.

Email marketing services enable you to create specific marketing for each segment of your audience. These services let you spread news about your company and bring in new customers in an efficient and reportable way. The best email marketing services are iContact, Benchmark Email and Pinpointe. If you'd like some tips on running better campaigns, check out our articles on bulk email marketing.

EMAIL MARKETING SERVICES: WHAT TO LOOK FOR

Creating an email campaign can be as simple as adding names to a database, customizing an easy-to-use template, and looking at how effective your emails are via simple pie charts and bar graphs. Look for services that offer intuitive tools to help you quickly upload your list of contacts. You'll also want the flexibility to adjust the designs on your email marketing messages so that they reflect your company's image.

In addition to finding up-to-date designs, focus on products that are easy to learn and use so you can spend your time with your customers instead of with tech support. Below are the criteria we used to rank the best email marketing software.

Contact Management
It's important that you choose a service that is easy to use. The appearance and simplicity of the dashboard are going to determine how often you access the program to create campaigns. The ability to import existing mailing lists from other services, whether they are social media or email providers, is a big plus. The best email advertising services allow you to create custom demographic segments so you can reach the right customers with the most applicable message.

Email Creation
Before choosing a service, you'll want to make sure you can upload images, type your text, manipulate how your text displays, and add links and a social media share bar, among several other features. An effective email marketing company offers the professional features you need to create customer surveys, newsletters and other event emails.

Many email marketing solutions offer the flexibility to work either in a design format or directly with HTML. With most products, you can create an email message from scratch or choose from a large list of creative templates.

Sending & Reporting Features
Email marketing services provide reports, graphs and statistics that show you how your email campaign is doing. You can see how many customers open your emails and even which links they click on. You can see how many people unsubscribe and how many forward your emails to others. These reports also let you know how many emails bounce, meaning they didn't reach their intended destination, and you can tell how many are still unopened.

Some email services work with Google Analytics to give you even more data you can use to increase the success of your campaign. Most email marketing services help you maintain your list of contacts by automatically deleting email addresses that bounce.

Help & Support
A top-notch email marketing service provides help options to get you started, including a user manual, a wizard to walk you through the creation and monitoring of your email campaign, FAQs, a blog, tutorials and articles that explain how to create effective campaigns. Support should include the ability to contact the company by email, phone or live chat.

The reasons to invest in an email marketing service are easy to see. You can save money and have online reporting keep track of new and returning customers. Once you use it, you'll never be able to go back to outdated options like direct mail advertisements.